- Birth nameReginald Fils-Aimé
- Birth CityThe Bronx, New York
- Birth CountryUnited States
- Fact TitleReggie Fils-Aimé
- SpouseStacy Sanner
- Awards["Gold Effie Award","Clio Award","Association of Independent Commercial Producers Award"]
- EducationCornell University
Reggie Fils-Aimé, an American businessman formerly served as President & COO (Chief Operating Officer) of the Nintendo of America, a division of Japanese video game company Nintendo.
Before his promotion to President & COO (2006- 2019), Reggie worked as Exec VP of Sales & Marketing (2003- 2006) and then as Executive Officer of Nintendo Co Ltd.
The Cornell University graduate already had career stints at Pizza Hut, Procter & Gamble, VH1, and Derby Cycle Corporation.
Reggie Fils-Aimé’s Net Worth In 2020: Former COO & President Of ‘Nintendo of America’
According to Celebrity Net Worth, 59-year-old Reggie owns the net worth of $40 million as of June 2020. Turned professional since 1983, Fils-Aimé’s business venture gathered him a hefty sum- primarily through his career at Nintendo of America.
Named among the Marketing 100 by Advertising Age in 1998, Reggie joined Nintendo as Executive Vice President of Sales and Marketing in December 2003.
Thereafter, on May 25, 2006, he got promotion as President & COO of Nintendo of America- succeeded Tatsumi Kimishima and became the first American to hold the position.
After 12 years, Fils-Aimé resigned as President & COO of the company, on February 21, 2019, & was succeeded by Doug Bowser. Throughout his tenure, Reggie got wide acclaims for revamping Nintendo’s public relations in North America.
Reportedly, until his departure from Nintendo of America, the American businessman also served the executive officer of Nintendo Co Ltd.
Did you know? His quote “My body…My body is ready” in 2007 while introducing Wii Balance Board on the stage became a meme.
Turned Professional In 1983: Career Before Nintendo
Raised in Long Island, Reggie is Cornell University alum; he enrolled in 1979 & graduated in 1983 with a Bachelor of Science in applied economics and management, from the College of Agriculture and Life Sciences.
Soon after graduation, Fils-Aimé landed at Procter & Gamble, where he served as associate advertising manager until 1993. From 1991 to 1995, he was Senior Director of National Marketing at Pizza Hut- launched Bigfoot Pizza and The Big New Yorker.
Moreover, as per his LinkedIn account, here is the list of his further ventures:
|Panda Management Company Inc. (1995- 1997)||Senior Vice-President of Marketing|
|Guinness Import Company (1997- 1999)||Vice President, Marketing|
|Derby Cycle Corporation (1999- 2001)||Chief Marketing Officer|
|MTV Networks’ VH1 (2001- 2003)||Senior Vice-President of Marketing|
Interesting Fact: While working in VH1, in the wake of the September 11 attacks, Reggie worked on the marketing strategy of The Concert for New York City that collected more than $35 million.
What Is Fils-Aimé Currently Doing?
The 6 ft. 1-inch tall businessman, after leaving Nintendo, now serves as Leader in Residence at Cornell Dyson School of Applied Economics & Management since August 2019.
Moreover, he is managing partner for Brentwood Growth Partners (August 2019 – Present) & principal at Reggie Fils-Aime Network (April 2019- Present).
In March 2020, Reggie became a member of the Board of Directors of GameStop & then was named among Spin Master‘s Board of Directors in May, that year.
Married Twice & Father Of 3: Where Does He Live?
Despite being in the media limelight, Reggie seems quite cautious when it comes to disclosure of his residence & further property details.
Without a doubt, the millionaire businessman as well as the former President of Nintendo of America enjoys a lavish lifestyle. Reportedly, in 2006, he lived in the Eastside of Seattle.
Meanwhile, Fils-Aime lives with his second wife Stacy Sanner; they met while working on VH1. With his first wife (name undisclosed), he is father to 3 children.
Reggie Fils-Aimé Proudly Announces Birth of Fourth Child, SW-3042-2266-6049
— Hard Drive (@HardDriveMag) December 26, 2018
According to The Hard Times, Reggie welcomed his 4th child, a son named SW-3042-2266-6049 in December 2018.
Did you know? An avid user of Twitter, Fils-Aime joined Twitter in April 2019 & has over 538.4K followers as of June 2020.
When And Where Was Reggie Born?
Reggie was born on March 25, 1961, in The Bronx, New York, the USA, with the birth name Reginald Fils-Aimé. His parents immigrated from Haiti to the United States in the 1950s.
Reportedly, Fils-Aimé’s father worked as a machinist while mother was a lead sales representative in a fine-jewelry store. Raised in Long Island, Reggie attended Brentwood High School before going to Cornell University.