Insomniac Events founder Pasquale Rotella is a popular concert promoter and organizer known in the Los Angeles area where he started out as an organizer.
He is a well-known name among fans of music and party events. His more than 2 decades in the business has made him a multimillionaire.
Similarly, he also became famous as the former husband of former playboy mansion resident, TV personality and author Holly Madison. Rotella is also popular for hosting the Electric Daisy Carnival.
How Much Is The Net Worth Of Pasquale Rotella?
Event organizer Pasquale Rotella has a net worth of around $12 million as of April 2020. He made this net worth from his career as an entrepreneur, event organizer and concert promoter.
Rotella initially had to struggle with a lot of things, including the lack of funds to host his events. He even worked as a garbage collector taking home minimum wage when he started out.
Mansion In Los Angeles
The promoter has a beautiful house located in one of the hottest real estate markets, Los Angeles.
He and his then-wife bought the property in 2014 for around $7.1 million. The estate is spread over 8.500 sq. ft.
He later spent $100,000 for repairs and renovations on the property.
Pasquale Rotella was a fixture in the rave scene in Los Angeles in the early 1990s. The police started cracking down on the drug-fuelled parties that the LA rave scene was famous for and it became increasingly hard for organizers to host these kinds of events.
He had already started organizing these raves at just $5 per head in 1993 and had started calling them Insomniac raves. Despite the police increasingly shutting down his parties due to the drug use, the number of people attending the Insomniac rave increased exponentially.
Starting out with just a couple hundred people at the parties, the number had reached up to 4000 by the time Insomniac became a year old. Rotella started expanding his business as more and more people attended his parties.
The promoter started organizing the Electric Dance Festival in 1997 in Los Angeles. The event later became a rave staple in LA.
After successfully hosting and organizing Nocturnal Wonderland in East L.A. and Organic ’96 in the San Bernardino Mountains, he teamed up with LA Coliseum events manager Todd DeStefano to organize Electric Daisy Carnival in 2007.
The event would become an annual must-attend dance festival that has been hosted on 4 continents, branded as a sensory experience rather than an event. The 2020 dates of the events confirmed three locations, Las Vegas, Seoul and Orlando.
Due to the global Coronavirus pandemic, the festival might be postponed or cancelled, but the official site has no information regarding the cancellation.
Most of the event locations can be attended by only people over the age of 18, some events being open to only people over 19 or 21 years old. However, the organizers and the event got a lot of criticism after a 15-year-old girl named Sasha Rodriguez died of a drug overdose in the event in 2010.
The incident pushed the festival out of its home in Los Angeles to Las Vegas. The 3-day event held in sin city in 2016 was attended by over 400,000 people.
Selling Half Of Insomniac Events
After months of speculation and industry chatter, Rotella and Live Nation finalized a deal which saw him sell 50% of Insomniac Events to Live Nation in 2013.
Live Nation’s rival had struck a deal with ID&T and acquired 75% of the company before they acquired the company.
Rotella was accused of giving Todd Destefano, the Coliseum events manager that he had formerly worked with around $.18 million for lower rent in the venue. The charges filed against him were of corruption, bribery, and embezzlement.
Most of the charges were later dropped due to the mishandling of evidence. He had to pay $150,000 to LA county and server three year’s probation.
Pasquale Rotella was born on August 8, 1974, in Glendale, California, USA. His mother was Irene Guadagno, who tragically passed away in 2015. He has Mixed ethnicity, both Italian and American.
Rotella is possibly single as of April 2020 but was in a high-profile relationship with author Holly Madison. They married on September 10, 2013, and have two children together-they divorced in February 2019.