How Rich Is The Videographer Cole Bennett?

Popular as the owner of music venture Lyrical Lemonade, Cole Bennett is an American videographer and business executive. Similarly, he has also launched a lemonade beverage venture where he sells numerous merch with FTP and Jordan Brand.

As per the report, Bennett has an estimated net worth of $3 million in 2020. He is said to earn a salary of $500,000 per year.

Internet Blogger Turned Business Executive

Cole Bennett is always music enthusiastic and his mother equally supported in his dreams. He was really inspired after he met the music video director, Austin Vesely.

Cole established a network of rappers titled Lyrical Lemonade which eventually, developed as the multimedia company. Similarly, he started working with various on his YouTube channel and videos such as Wild by Bova, Lil Skies-Nowadays music videos and Lil Pump’s-D rose.

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Later, Bennett began recording and uploading live recaps of events, ciphers, interviews, and documentaries. Therefore, his multimedia enlarged beyond Chicago.

American videographer Cole Bennett is worth $3 million
American videographer Cole Bennett is worth $3 million

Image Source: Study Breaks Magazine

Additionally, 24 years videographer gained more popularity after he started working together in music videos with notable names of the industry like Lil Pump, Famous Dex, Ski Mask the Slump God, SmokePurrp, J Cole, and Wiz Khalifa.

Furthermore, the multi-media company founder Cole also gave a TED talk, “Mindset is Everything“.

Besides his music company, Bennett also founded a lemonade beverage business where he created merchandise under Lyrical Lemonade’s name. He has a big vision of competing with the big brand like Minute Maid and said:

I really want to compete with Minute Maid and all of the elite lemonade and juice companies and I really think we can do that.

After that, Cole’s venture collaborated with Jordan brand and FTP and sells hooded sweatshirt, a long sleeve t-shirt, a t-shirt, co-branded cans of lemonade, and an Aerospace 720 shoe.


Cole Bennett was born on May 14, 1996, in Plano, Illinois, the United States. After a few years, he along with his parents moved to Chicago and spent his entire childhood there.

Cole Bennett's childhood picture
Cole Bennett’s childhood picture

Image Source: Instagram @_colebennett_

Talking about the music video director Cole’s education, he attended Plano High School. In order to make his career in hip hop music and videography, he dropped out of DePaul University.

Relationship History

Cole Bennett is in a relationship with Tay Money as of 2020. On February 15, 2020, he posted their pictures wishing his girlfriend, ” Happy Valentines Day” on his Instagram.

Cole Bennett with his girlfriend, Tay Money
Cole Bennett with his girlfriend, Tay Money

Image Source: Instagram @_colebennett_

Besides that, as per the report, 6 feet tall video director was also dating a photographer Lana Marie. Similarly, he also shares a close bond with business partner cum friend Elliot Montanez.

Earnings From Social Media

The college dropped out Bennett is active on various social media platforms: Twitter, Instagram, and YouTube. As of June 2020, he has 705.8k followers on Twitter and 3.2 million followers of Instagram.

According to the Influencer Marketing Hub, Cole earns around $6,378.75 to $10,631.25 per sponsor post along with an engagement rate of 2.58%.

On the other hand, the business executive also created a YouTube channel titled Lyrical Lemonade on March 25, 2013. The channel now contains 14 million subscribers along with 5.19 billion total views.

As per the Social Blade, Bennett receives between $55K to $879.6K monthly and $659.7K to $10.6M annually.